Launching a drug?
What if you could see EVERYONE who mattered?
And how they were connected?
Prepare to see the whole picture
Prepare to see Thecosystems
As the name suggests, Thecosystems are therapeutic ecosystems.
Thecosystems focus on stakeholders rather than doctors. This shift in emphasis, from a top-down “pyramid of influence” model to an interconnected, interdependent network model, is the key to success.
Put simply, the old way of conducting KOL research is out of date and no longer fit for purpose.
Perhaps in the early 1990s, asking for a list of the “top” 100 doctors in a disease condition — those seemingly all-powerful and able to influence everyone “below” them in a pyramid of physicians — would have been enough. But it is no longer enough.
Now, the network of influencers who decide on whether a new drug will be funded — and prescribed — has widened exponentially. It includes everyone from patient groups to charities, pharmacists to hospital managers.
Doctors are, of course, still vitally important. But they are one of the nodes in this network, not all of them.
Thecosystems let you see not just who are the most influential stakeholders in a particular disease, but also who else they are connected to and through which channels.
A leading diabetes doctor in a Cincinnati hospital might co-author a paper with another physician working in a Tokyo research institute. The Japanese physician might, in turn, chair a key education session at a conference organised in Germany, by a diabetes charity.
Also speaking might be a researcher from a British university looking at the genetic basis of diabetes. And she might be the author of an article for a prestigious diabetes journal.
Thecosystems will show you these relationships and help you determine the best people to talk to and the subjects they will likely find the most interesting.
Traditional KOL research Commissioned in response to a pressing business need, but usually involves a long lag time before being available.
Initially, our researchers conduct desk research into the following sources:
We combine these findings with data gathered from social media, our own investigations and patient advocacy research.
Once we have our initial list of stakeholders, we evaluate each person using a screening and analysis process to ensure they really do have the expertise and influence in the disease condition under scrutiny.
We look for individuals who either have a significant influence across multiple sources OR who have a high profile within a single area. This is a judgement-aided process where our researchers' knowledge and expertise comes into play as they begin to build the definitive Thecosystem of stakeholders.
Once we have drawn up the definitive Thecosystem of influential people with a voice in a particular disease condition, we start to build a picture of how they are related to each other professionally. Have two people shared the platform on the same topic at a relevant conference? Or jointly authored a research article? Do they work together on a key policy making body or guideline? Or sit on the same editorial board?
This is a lengthy and demanding process but at the end of it, we have the prize: a detailed, 3-dimensional network where we can be 100% sure of not just the identities of the stakeholders but also the way they connect.
Thecosystems is an easy-to-install app. You and your team can install it on phones, tablets, laptops or PCs. As many times as your chosen license allows.
Its intuitive interface is as easy to use as your favorite business platform or application.
Now, every member of your team has access to the same, cloud-based intelligence on the stakeholders in your therapeutic area.
Our researchers make all the changes centrally and the dynamic system updates across all connected devices. What’s more, you can add people to your Thecosystem that only your team can see.
There are two ways to find what you're looking for. You can use the built-in menus. Or you can type in your own search terms. Singly, or in combination.
There are no presets, so if you wanted to search “guideline chair and regulatory adviser” that's all you need to tap in.
Tap on a person to see their profile. Drill down for more detail. Tap again to see their whole network. Tap on a country, clinical trial, conference or guideline to see who's connected to whom.
Choose Network and see a graphic representation of the Thecosystem, with clickable nodes. Zoom in to focus on detailed segments of the network. Zoom out to see the big picture.
Thecosystems is the brainchild of MMRG, a specialist biopharmaceutical consultancy.
Launched in 1981, MMRG serves the needs of the global pharmaceutical industry, with many of the world's largest drugs companies on its roster of clients.
Our multidisciplinary team includes physicians, pharmacists, project managers and software specialists.
Contact Peter Joshua to set up your free one-day trial of Thecosystems
16 Trinity Churchyard, Guildford
Surrey GU1 3RR
T +44 1483 397597
1199 Route 22 East, Mountainside
T +1 908 322 7061
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