It all comes down to people.
Listen carefully and see things differently
“People are strange when you are a stranger.”
Make every engagement count.
Treat everyone as an individual
At the heart of every disease condition is a community of experienced and influential people.
They are the specialists, experts, policy makers, clinicians, academics, digital activists, even patients, who together have expertise and the respect of their wider community. It turns out that others look to them to scrutinize innovations.
These communities exist at global, regional, and national levels.
If you are serious about interacting with the people that matter in a disease condition, a Thecosystem presents you with a detailed view on who they are, what they do, how they interact, where they operate, and why they are important.
Who is it for?
It is for anyone who needs to be properly briefed and fully prepared.
- It is for anyone who finds themselves needing to talk to innovators, early adopters, policy makers, key opinion leaders, and advocates, in the real world.
- It is for anyone who recognizes that ultimately, if their innovation is going to be a success, it will need to be evaluated and adopted by a community of experts and influencers
- It is for strategists, analysts, people in R&D, medical functions, and commercial departments. It is for people in areas as diverse as markets access, public relations, and patient engagement, field-based people such as representatives, MSLs, and medical affairs.