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Our thinking

Why certainty trumps probability

A house built on rock or a house built on sand? There’s a huge buzz in the worlds of market research and opinion polling. For years geo-dem ...

What’s in a name? – Why we talk about stakeholders

“Always check the label.” If you think about it, we come across this piece of advice all the time. But it’s not just on food labels or washi ...

Can’t always get what you want? How streamed data delivers – right here, right now

Stakeholder research is invaluable when it’s done well.  Accurate, comprehensive and up-to-date information drives engaging plans that persu ...

One word or two? The fine art of asking questions

Sir John Major (former British Prime Minister) tells a story about Boris Yeltsin, who led Russia for most of the 1990s. ‘I remember walking ...

Why buy when you can rent?

Many years ago, hire purchase revolutionised domestic life.  Suddenly, middle-income families could afford radios, washing machines and cars ...

“People of Interest” – who are they and why do they matter?

The stakeholder environment is the subject of learned papers and conference speeches.  It’s complex, and increasingly tricky to navigate.  S ...

What a fairy tale can tell us about stakeholder research?

You probably remember the tale of the Sleeping Beauty.  King throws party to celebrate birth of daughter – with unforeseen consequences that ...

The devil is in the detail

Delivery drivers in Maine, USA, had every reason to delight in somebody’s excellent eye for detail in 2017. A judge found in their favour, s ...

Thecosystems

Connecting the facts.